Ai Marketer

Our first product is cultivated from a combination of practical testing and academic expertise, through our partnership with the University of Essex.

We’ve taken deep learning and academic thinking to create something that helps fundraisers respond to The Fundraising Regulations, keep their donors and boost income. With our AI-powered product, you can segment your donors and share more targeted and timely communications with them at an individual level. It’s simple and will complement your CRM and marketing software.

Sounds interesting? Contact us to find out more.

The retail version launches later this year, segmenting your customer base to inform marketing, raise retention and lift income. If you’d like to know more, let’s talk

This product is designed to support charities maximise income from regular givers, while responding to The Fundraising Regulations. They can become much more targeted in their marketing.

It’s a tool that segments donors by assessing and making personalised predictions to help you understand their behaviour, informing your fundraising strategy and approach.

It offers graphs and key stats you can share with the leadership team and Trustees. Ultimately you’ll be able to download targeted lists to support your marketing plans. It stops you contacting people when you could potentially disengage them and re-focuses your energies on where you’ll get the maximum return.

This is good for your donors too. They might hear from you less, but what they hear will be more relevant to them.

Currently in beta format for testing, the tool will reveal:

  • The churn of your donors – when have they stopped donating in their normal pattern? Who should you be reaching out to?
  • Who has the highest propensity to donate in any one period of time (defined by you) so you can message appropriately.
  • Who has the highest predicted lifetime value as a donor, so you can segment to offer a more bespoke engagement strategy for those with a high value to you and build a stronger relationship.

For charities participating in the beta testing of Ai Marketer

Please Login here. 

Having problems with the AiM beta version?

If you have any issues with the AiM platform, please get in touch